Cross certainly is American, at least in two ways. A few select pens, like the presidential ones, are at least partially assembled in Rhode Island from parts made in China. In , Melvin was working for a company which owned retail shops around the nation that sold luxury pens.
And the company was failing. Most people would just go find another job, but he saw opportunity. Risking it all, he mortgaged everything he owned to buy out all their inventory to start what he thought could be a new, better way of selling these fancy pens: directly to consumers. And wh at great timing he had, too. He sent out his first shipment of catalogs just before Sept.
Catalogs addressed to offices inside the World Trade Center came back as undeliverable. An economic recession followed. Ink Cartridge - Bottled Ink Converters. Fountain Pen Nibs. By Collections. Cross TrackR. Cross X. Wallets and Cases. Pen Cases. Card Cases. Father's Day. New Arrivals. Refill Finder. The first Cross Fountain Pen debuts with the name Peerless to signify its unmatched technology and design.
Townsend becomes known as The Pen of Presidents, used by leaders across the globe to this day. Century II also makes history as the pen chosen by both political parties for official White House signing ceremonies. You May Also Like. Which Pen is Right For You? Boss, was superintending A. Cross's operation, having gained their executive positions atop the A. Cross corporate ladder by virtue of Walter Boss's acquisition of the company from the Cross family in From forward and from Walter Boss downward, the Boss family built Cross into one of the country's most notable companies, turning the Cross name into one of the most recognizable brands in the history of American business.
Under the Boss reign of command, A. Cross developed into a legendary company, ascending to the top of its industry by combining a potent mix of manufacturing quality and efficient marketing.
For all intents and purposes, A. Cross, while under the stewardship of the Boss family, created the market for high-priced, prestigious pens in America, emerging as the first U. Before A. Cross's rise in the fine writing instrument field, the overwhelming majority of pens accorded any prestige were fountain pens manufactured more often than not in Europe; A. Cross changed all that with its slender, high-quality ballpoint pens, throwing aside consumer tastes of the past and creating a new trend that consumers wholly embraced.
In the years following the conclusion of World War II, ballpoint pens eclipsed fountain pens as the writing instrument of choice for those seeking the rarified air an elegant writing instrument could impart to its owner.
It was a trend sparked by and benefitted from by A. Cross, whose silver and gold metal pens and their lifetime warranty of superior performance were the rage for decades. The company was meticulous in its approach to the manufacture of mechanical pens and pencils, dictating exacting standards that A. Cross employees adhered to throughout the roughly assembly steps involved in producing Cross writing instruments. Much of this assembly work was done by hand at the company's headquarters in Lincoln, Rhode Island, where skilled employees, each functioning as a quality-control expert, closely monitored the complicated process of making one of the world's most esteemed products.
If a Cross writing instrument did not conform to manufacturing tolerances that were as precise as ensuring that engraved grooves were within one ten-thousandth of an inch of perfection, or if a Cross writing instrument demonstrated the slightest hint that its ink ball might clot, the product was summarily discarded. As a result, fewer than two percent of A. Cross's writing instruments were returned to the company's headquarters under its much publicized lifetime warranty.
Equally as important as A. Cross's emphasis on manufacturing a flawless product was the image associated with the company's writing instruments, which during the 20th century became synonymous with achievement, class, and sophistication. Cross writing instruments became ubiquitous status symbols proudly displayed by those seeking the distinction a superior pen or pencil could engender; a prized gift given to graduates, ascending corporate executives, and anyone else upon whom honor could be bestowed.
The emergence of the Cross name as one of the most prestigious brand names in the business world was predicated on the company's renowned attention to the quality of its products and then successfully articulated by effective marketing, but the mysterious forces that elevate a product beyond all others in the minds of consumers also played a part, creating the unique phenomenon of the Cross brand name.
Underpinned by product quality and global name recognition, A. Cross evolved into the preeminent, stalwart force in its industry, dominating competitors and holding a tight grip on the market for fine writing instruments. Perennially, the company controlled 40 percent of the market for fine writing instruments, a market share that gave other writing instrument manufacturers little hope of ever mounting a successful attack on the industry leader.
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